Why $10,000 Websites Beat $500 Templates

“We just need something simple”

This is what businesses say before they spend $500 on a template, struggle for three months trying to make it work, then watch their competitors eat their lunch because they invested in something unprofessional.

It's 2025. Your customers judge your entire operation by your website the same way you judge a restaurant by whether the bathrooms are clean. A janky DIY site doesn't say “we focus on our craft” – it says “we can't be bothered to do things properly.”

The real cost of cheap

That $500 template becomes a $50,000 mistake when you factor in lost leads, price-shopping customers, and the premium business that goes to competitors who look more established. One lost commercial job costs more than our entire Digital Foundation package.

DIY websites are like DIY dental work. Sure, you can pull your own tooth with pliers. But the infection that follows costs more than just paying a professional in the first place.

What $10,000 Actually Buys

Strategy, not templates. We don't just make things look nice – we figure out what makes your customers call you instead of your competitors. Then we build that. Custom code, not drag-and-drop. Conversion tracking, not vanity metrics. A system that generates leads, not a brochure that sits there.

The proof:

• 93% of people leave a website if it doesn't display properly on their device.^(source)
• Good UX increases conversion rates by 400%.^(source)
• 53% of mobile users will leave a website if it takes longer than 3 seconds to load.^(source)
• 82% more users trust sites with custom content.^(source)
• Sites with video are 53x more likely to rank on Google's first page.^(source)
• 51% say missing contact info is the biggest website failure.^(source)
• 70% of people read bullet points, only 55% read regular paragraphs.^(source)
• Only 2% of visitors want to see pricing on your homepage. 86% want your products, 64% want contact info.^(source)

You're giving away money to competitors with better websites

Every lead that lands on your DIY site and then calls your competitor instead? That's the real cost. Not the $9,500 difference between their Wix subscription and our Digital Foundation. It's the thousands in revenue walking out your door every month.

Your website should be your hardest-working employee. The one that never sleeps, never takes sick days, and converts visitors into customers 24/7.